Description: Las Vegas has been used here as the backdrop due to the fact that it is the number one vacation destination for adults in North America. Given that taking a lavish vacation is one of the first things that players do upon winning a large sum of money this thematic choice was easy to make as it connotes the glitz and glamor of the Vegas strip.
Contribution: My roles in this project included market research, conceptual design, layout, illustration, in addition to lead artist responsibilities. These duties encompassed serving as supervisor and mentor for others working on the development of the concept